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About us | A design philosophy — of a sort

Our aim is to fulfill both clients' and users' needs with designs of economical and effective beauty, since…

…Nature do's nothing in vain, and more is in vain, when less will serve; for Nature is pleas'd with simplicity, and affects not the pomp of superfluous causes.

Isaac Newton. Philosophiæ Naturalis Principia Mathematica, 1687.
The Mathematical Principles of Natural Philosophy (1729): Book III: The Rules of Reasoning in Philosophy: Rule 1.*

It is a great mortification to the vanity of man, that his utmost art and industry can never equal the meanest of nature's productions, either for beauty or value.

David Hume (1742). Essays, Moral and Political: The Epicurean.

Art must touch our lives, our fears and cares — evoke our dreams and give hope to the darkness.

Frederick Hart (1943–99).

* Thus it is said that Nature does not multiply things unnecessarily; that she makes use of the easiest and simplest means for producing her effects; that she does nothing in vain, and the like.

Galileo Galilei. Dialogue Concerning the Two Chief World Systems, 1632.

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